Matomo Analytics Connector

What you get

• trafficread

  Website visits summary: total visits, pageviews, unique visitors, bounce rate, avg time on site, daily/weekly/monthly series. Use for: покажи трафик, сколько посетителей, визиты за период, pageviews, сводка по трафику, traffic overview, how many visitors.

• top_pagesread

  Most visited pages ranked by visits with bounce rate and avg time on page. Use for: топ страниц, популярные страницы, какие страницы смотрят, most popular content, best performing pages, top content.

• trendsread

  Week-over-week traffic comparison: this week vs last week, % change, direction. Use for: трафик растёт или падает, сравни недели, WoW, week over week, растёт ли сайт, динамика трафика, трафик вверх или вниз.

• save_settingswrite

  Save the Analytics extension's non-credential settings (segment, UTM dimension). Matomo URL/Auth Token are entered via the Secrets panel, not here.

• add_sitewrite

  Add a site/project to track — either a whole Matomo site, or a specific subdomain/section that shares a site_id with other content (via segment). Use for: добавь сайт, новый проект, add another site, track a second project separately, track just the blog/docs/forum subdomain, добавить ещё один сайт.

• remove_sitedestructive

  Remove a tracked site/project by its label (from list_sites).

• list_sitesread

  List all sites/projects configured for this Matomo account. Use for: какие сайты подключены, список проектов, list my sites.

• set_active_sitewrite

  Switch which site/project is the default - used by the sidebar, the dashboard and chat questions where the user doesn't name a site. Use for: переключи на сайт X, сделай сайт X основным, switch to site X, make X the default site/project.

• site_domainsread

  Which domains/URLs are actually configured for a site/project in Matomo - the real main_url and every URL alias from Matomo's own SitesManager, not guessed from referrer or page traffic. Also suggests a ready-to-use segment for each domain, for tracking one subdomain (e.g. a blog) separately via add_site. Use for: какие домены привязаны к сайту, какой домен у сайта, site domains, site URLs, what domains does this site cover, как отследить отдельно поддомен.

• view_domainwrite

  Scope the CURRENT site/project down to one domain, when its Matomo site_id covers several URL aliases (e.g. jump straight to a blog subdomain within the same project) - pass domain='All domains' to go back to the whole site. This updates that project's own segment in place, it does NOT add a new site/project (use add_site for that, to give a sub-project its own permanent label). Use for: покажи только блог, switch to domain X, view just this subdomain, смотреть только на этот домен, только для домена.

• real_timeread

  Live active visitors right now: 30 min / 60 min / 3 hour windows. Use for: сколько людей сейчас на сайте, онлайн посетители, live visitors, real-time, кто сейчас.

• sourcesread

  Traffic sources breakdown: Direct Entry, Search Engines, Websites, Social Networks, Campaigns. ALWAYS use for: откуда идёт трафик, откуда трафик на сайт, источники трафика, откуда приходят люди, топ источников, прямые переходы, реферальные ссылки, поисковый трафик, direct vs organic, where does traffic come from, traffic sources.

• devicesread

  Device type split: Desktop vs Smartphone vs Tablet percentages. Use for: с каких устройств, мобильные vs десктоп, mobile traffic share, сколько с телефона, desktop percentage.

• georead

  Top countries by visitor count with percentages. Use for: из каких стран, топ страны, география трафика, откуда люди, США Индия Китай, country breakdown, where visitors come from.

• entry_exitread

  Top landing pages (where sessions start) + top exit pages (where visitors leave). Use for: где люди выходят, на каких страницах уходят, exit pages, точки входа, landing pages, корзина теряет людей, где теряем посетителей.

• insightsread

  Actionable insights: traffic drops, high bounce hotspots, growing/dying pages. Free, no AI tokens. Use for: что нужно исправить, аномалии, проблемы с сайтом, что плохо работает, что делать, где теряем трафик, recommendations.

• daily_reportread

  Daily traffic brief with AI narration. USES AI TOKENS. Runs in background — result auto-delivered to chat when done.

• anomaly_checkread

  Spot anomalies against the last 7 days. Free (no AI tokens).

• ai_referrersread

  Which AI assistants and LLMs send traffic — ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Grok, Copilot. Combines referrer detection + UTM tracking. Default period=month for meaningful data. Use for: с каких нейросетей трафик, ChatGPT traffic, AI referrers, нейронки шлют трафик, which AI sends visitors, LLM traffic.

• conversionsread

  Goal conversions from Matomo: purchases (cart complete), checkouts started, conversion rate. Use for: конверсии, покупки, заказы, сколько купили, checkout, воронка продаж, purchase funnel, how many orders.

• eventsread

  Custom tracking events: engagement (scrolls, clicks) and ecommerce events (begin_checkout). Use for: события, события аналитики, engagement events, scroll depth, ecommerce events, what is being tracked.

• utm_sourcesread

  UTM source breakdown from custom dimensions — shows which sources sent tagged traffic including AI sources with UTM parameters. Use for: utm источники, utm_source, tagged traffic, платный трафик, ChatGPT referral with UTM, campaign sources.

• new_vs_returningread

  New visitors vs returning visitors ratio and counts. Use for: новые vs возвращающиеся, лояльность аудитории, сколько новых пользователей, retention, returning users percentage.

• visit_durationread

  Session duration distribution buckets.

• regionsread

  Visitor breakdown by city and region.

• device_brandsread

  Phone and tablet brands (Apple, Samsung, etc.).

• browsersread

  Browser breakdown (Chrome, Firefox, Safari, Edge, Opera) AND OS breakdown (Windows, macOS, Linux, Android, iOS). Use for: сравни браузеры, какие браузеры используют, Chrome vs Safari, browser compatibility, ОС пользователей, работает ли на всех браузерах.

• search_enginesread

  Which search engines send organic traffic.

• organic_keywordsread

  Organic search keywords (may show 'not provided' if encrypted).

• campaignsread

  UTM campaign performance.

• social_networksread

  Social network traffic breakdown.

• referring_sitesread

  Referral websites sending visitors.

• site_searchread

  Internal site search terms including zero-result queries.

• languagesread

  Visitor browser language preferences.

• providersread

  ISP and network providers of visitors.

• screen_resolutionsread

  Screen resolution distribution: 1920x1080, 1366x768, mobile resolutions, etc. Use for: разрешения экранов, с каких экранов заходят, 1080p vs 720p, мобильные разрешения, screen size breakdown.

• page_detailsread

  All pages with time-on-page, bounce rate, and avg actions.

• outlinksread

  Outbound link clicks tracked by Matomo.

• full_reportread

  Fetch ALL analytics data in one call — traffic, geo, devices, referrers, engagement, AI referrers, audience. Runs in background, result delivered to chat.